I Helped a Foreign Startup Land US Press — Here Is What Worked
I still remember the frustration in his voice. He was a fintech founder based in Southeast Asia — sharp, well-funded, genuinely disruptive product. His startup had already closed a Series A, won two regional innovation awards, and was processing over $2 million in monthly transactions. By every reasonable metric, this was a story worth telling. He had tried everything to break into US media. Hired a local PR freelancer. Sent press releases. Pitched journalists cold. Months of effort. Zero placements. Growing self-doubt. “Maybe the US just doesn’t care about companies from outside their ecosystem,” he told me. That landed hard. Because it wasn’t true — and yet I completely understood why he believed it. Here’s what nobody tells foreign founders upfront: US media doesn’t have a bias against your geography. It has a bias against unfamiliarity. And unfamiliarity is fixable — but only if you understand what’s actually broken in your approach. After he connected with 9figuremedia , a...