Love, Lies & PR Proposals: How PR Agency Review Kept Me from a Very Expensive Mistake

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The first time I fell in love, I also fell for the wrong PR agency.

I’d just started dating this incredible woman — smart, funny, the kind who makes you believe in timing — and I wanted everything around me to feel as intentional as those early months. So I decided my little startup deserved real PR, the kind that makes your mom text “I saw you in Forbes!”

I sent my brief to five agencies. They all came back with beautiful decks, candlelit promises, and case studies that felt like love letters. One even used the word “soulmate” unironically. I was smitten… until I realised every proposal sounded exactly the same.

Late one night, heart racing from too much coffee and fear of screwing this up, I searched for honest reviews. That’s when I found PR Agency Review.

Suddenly I could see who actually showed up after the honeymoon phase. One agency with the prettiest slides had clients saying “they ghosted us after month two.” Another with zero design flair had reviews that read like love notes: “they fought for us when no one else would.”

I picked the second one. Six months later my company had real coverage, my girlfriend had a framed Business Insider feature on our wall, and I learned the same lesson twice: pretty words are easy. Real follow-through is rare.

Always check PR Agency Review before you give anyone your heart — or your retainer.



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